Marketing, 8e (Freedom Black/White Reprint) + Thomson Now Charles W. Lamb Jr.

ISBN: 9780324403695

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Marketing, 8e (Freedom Black/White Reprint) + Thomson Now  by  Charles W. Lamb Jr.

Marketing, 8e (Freedom Black/White Reprint) + Thomson Now by Charles W. Lamb Jr.
| | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | | ISBN: 9780324403695 | 10.68 Mb

The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing.

Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides readers with an exhilarating first introduction to the dynamic world of marketing.



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